The Kenya Bankers Association (KBA) conducts an annual card and online safety awareness campaign dubbed Kaa Chonjo! The initiative is among KBA’s efforts aimed at championing industry development through innovation and advocacy. It seeks to empower consumers of financial services with information on secure use of online, mobile, and card transactions besides contributing towards alleviating fraud in the financial services sector. Through the campaign, we also seek to enhance transaction channels usage by addressing security risks that affect utilization.